http://www.appleinsider.com/article.php?id=1039Tiger Direct, which sells computers and related products on the Internet, said the software package threatens to dilute its trademarked name, according to Bloomberg, which has obtained a copy of the lawsuit.
The online retailer also accused Apple of deceptive and unfair trade practices in the lawsuit, filed today in federal court in Miami, Florida, Bloomberg said.
"Apple Computer has created and launched a nationwide media blitz led by Steven Jobs, overwhelming the computer world with a sea of Tiger references," Tiger Direct wrote in the lawsuit.
If the court grants Tiger Direct's request for an injunction, Apple's rollout of Tiger could be stopped.
Tiger Direct, which is based in Miami, Florida, has used its family of Tiger trademarks to sell computers and computer related products since 1987, the lawsuit said. The company owns trademarks on the names Tiger, TigerDirect and TigerSoftware.
The retailer said Apple's use of the name "is causing confusion, mistake and deception among the general purchasing public."
Developing...
