From Wired:
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The "producer" doesn't produce movies any more than the "actor" or "singer" sitting beside her acts or sings. They are all seventh-graders at Sierra Vista Junior High in Southern California's Santa Clarita Valley. They're engaged in a role-playing game, as directed in a lesson plan sponsored and bankrolled by the Motion Picture Association of America. The curriculum - called "What's the Diff?: A Guide to Digital Citizenship" - has reached slightly more than half a million junior high students since it began this school year.
The class is led by Jean Sutton, a volunteer from Junior Achievement, a nonprofit business education group. She hands each student a card that explains what role they are to play - actor, director, producer, singer, computer user, or set builder - and what their viewpoint is supposed to be. "It's good you have your own opinions," Sutton tells them. "But I want you to do the activity based on what the little piece of paper says."
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http://www.wired.com/wired/archive/12.05/mpaa.html?tw=wn_tophead_8
